Resume
Professional ​
info​​
20 years of professional experience in online marketing. Skilled in taking a coherent, consistent message to the public to inspire engagement and loyalty. Proven ability to build and maintain a prominent digital media presence that leads its audience to an end goal of action or purchase. Expert-level familiarity with current and emerging platforms. Effective writer, editor, and communicator. True believer in the power of online communities.
Work​
experience​
New Hope Publishing, ADDitudemag.com
Contractor: editing, web production, and social media management
January 2012 - Present
Managing online publication of articles and blog posts for a national magazine. Cultivating an active community on Facebook, Twitter, and Google +, building a Facebook audience that has grown nearly twentyfold. Working with bloggers to create original content, including selecting writers, developing topics, refining posts for purposes of SEO, and publishing on the web.
LuMind Foundation (formerly Down Syndrome Research and Treatment Foundation)
Contractor: writing, web production, and social media management
​October 2011 - April 2014
Managed web site and social media efforts for a major not-for-profit organization. Wrote and edited all manner of communications, from explainers that demystified complicated scientific concepts to a popular monthly newsletter to appeal letters that stimulated donations. Developed an online community on Facebook and Twitter, increasing Facebook Likes by almost 200%. Created web, print, webinar, and video content that engaged the constituent community, created initiatives that led to an unprecedented amount in personal contributions, and carried the Foundation’s mission forward to a new and untapped audience.
A Little Pregnant
Writer
2003 - present
Created and currently maintaining a frank, funny personal web site that has over 6,000 unique visitors and 10,000 page views a day. As an early adopter in the blog world, built a close-knit and loyal community addressing infertility, pregnancy, and parenting. Extending that highly engaged community to Facebook, Twitter, Instagram, and new social media environments as they become available. Leveraged personal platform to advocate for infertility awareness and to raise funds for charity and family-building.
ABCNEWS.com
Community Manager
2000 - 2006
Planned, implemented, and maintained community initiatives for a major media news site. Complemented ABCNEWS.com's round-the-clock coverage with timely, relevant interactive content. Worked with individual production units to integrate on-air content with online offerings. Measurably increased audience engagement by creating and managing topical message boards, live chats, blog communities, and mailing lists.
ABC.com
Community Manager
2000
Planned, implemented, and maintained community initiatives for a major media entertainment site. Produced live chats with on-air talent. Created and maintained show-specific message boards. Worked with individual production units to integrate on-air content with online offerings.
Sesame Workshop, sesamestreet.org
Web producer
1998 - 2000
Produced rich, engaging content for a popular kids' web site and AOL. Orchestrated creative and technical teams to take ideas from inception to launch, including interactive games, video, and custom-built stories featuring Sesame Street's well-loved characters and setting.
AGENCY.COM
Web producer
1998
Planned, scheduled, budgeted, and managed execution of Web projects for this boutique online ad agency during the Silicon Alley boom. Created proposals, estimates, and project scope; internal coordination of work; daily management of relationships with Fortune 500 clients.
The Village Voice
New Media Services Manager
1996 - 1998
Overall responsibility for the flagship alt-weekly's highly visible web site, which included daily updates, special sections, and web-only features. Launched interactive features such as chats, polls, and reader forums. Accomplished a tremendous expansion of the site's services and exponentially augmented traffic by moving from manual weekly updates to daily automatic posting.
InterNIC / Network Solutions, Inc.
Internet Services Support Specialist
1996
Planned, produced, launched, and maintained the web site for the InterNIC's Support Services and Registration Services branches, serving the research and education community nationwide. Start-to-finish production of a monthly electronic newsletter. Wrote web-based tutorials, Q&A documents, and marketing-oriented materials for both new and experienced Internet users.
Marketing Coordinator
BBN Planet, Southeastern Region
1995 - 1996
Network Information Specialist
SURAnet (Southeastern Universities Research Association Network)
October 1994 - April 1995
Technical Writer
SYSNET Corporation
1993 - 1994
Skills
Writing
Editing
Marketing
Social media management
Web site creation and maintenance
Image optimization and manipulation
Basic video production
Tools
Social media dashboards
HootSuite
TweetDeck
CMS/blogging platforms
WordPress
TypePad
NetCommunity
Blogger
Various proprietary CMS
Facebook advertising and Insights
Google Analytics
Online fundraising tools
Raiser's Edge
Friends Asking Friends
FirstGiving
HTML/CSS
Photoshop
Education
Miami University
B.A., English
1993
Majored in creative writing with a minor in East Asian studies.